Everyday, millions of gallons of water flow freely from our kitchen sink, shower and outdoor hoses. Turn the faucet on and there it is – safe, clean, cool water ready to drink, cook with, bathe in and enjoy in backyard pools and hot tubs throughout North America. No one really thinks of it as a luxury because most have never had to do without it as an expected convenience. But the fact is, for many around the world, potable water remains an elusive and unreliable resource that holds far more value than any rare gem or precious metal. That glaring disparity between the millions who do enjoy this convenience, and the many more millions who do not, prompted Dazzle Pool and Hot Tub Products to introduce the “Share the Gift of Water Program” in partnership with Dazzle Retailers and Rotary’s Water and Sanitation Action Group.

Dazzle, an eco-friendly, “greener” pool and hot tub water care brand, recognized that there was an opportunity to be a good local neighbour by providing water care products with a smaller impact on the environment and to become an even better global neighbour by helping to bring safer drinking water to villages in Africa in need. The objective of the “Share the Gift of Water Program” is to provide African communities with a clean, renewable source of fresh drinking water by building and drilling wells in small villages that are in need. Dazzle donates a percentage of sales from every pool and hot tub product toward helping to raise funds needed to build wells in Africa for people who don’t have the luxury of enjoying safer drinking water.